Vladyslav Kulikov
Bangor University, UK
Title: Public preferences for the co-production of health in Hywel Dda University Health Board (United Kingdom): A health economics approach
Biography
Biography: Vladyslav Kulikov
Abstract
Background: Co-production is described in healthcare as a process of users and providers working together to improve health. It is seen as one of the ways to address a post-pandemic imbalance between supply and demand in the National Health Service (NHS). In line with the national policy, Hywel Dda University Health Board (HDUHB) is shifting from hospital-based care to a community-based model and from curative to preventive care. Little is known about the public preferences for preventive public health measures and the co-production of health in rural communities of Mid&West Wales.
Objective: To explore the preventive nature of co-production in HDUHB, map the preferences of the public in rural communities and inform effective co-creation in health and social care delivery.
Methods: Mixed methods are used to answer the research questions. A systematic review is underway to evaluate the existing literature on co-production and prevention in the UK and Wales focusing on rural communities. Quantitative (Discrete Choice Experiments (DCE)) and qualitative methods (surveys, interviews) are being used to elicit the preferences of the public in the HDUHB area.
Expected findings: To map public preferences for the prevention of illness and co-creation of health and collect feedback from the communities and key HDUHB stakeholders about the existing care delivery model. To measure the impact of co-production in addressing current economic challenges in the NHS and evaluate public health measures in HDUHB as a tool of co-production.  
Expected contribution: To synthesize what has already been done and further debate the effectiveness of co-production in addressing the imbalance between supply and demand in the NHS. The findings may contribute to policy change and promote understanding between the decision-makers and the public.
Conclusion: This work will contribute to the growing literature on the importance of co-production and prevention in healthcare research and delivery.